THE APPLICATION OF PARAMETRIC METHODOLOGY TO THE PACKAGEING STRUCTURAL DESIGN EXPLORED Hsuan-Chu Chen* Yun-Chen Hsu National Yunlin University of Science and Technology* Department of Industrial Design National Yunlin University of Science and Technology Abstract “Packaging is a sale of no voice”, the nature of packing was package & pack that it’s package of products and pack it. The former means visual design of case, the latter means case shape and structure. This main study explored the structure of packaging design technology, then sorting and clustering the case by group, divided two parts:one was outside shape of packaging, the other one was inner structure of packaging and made the parametric of packaging dimensions and then change the shape and structure in CATIA by its knowledge, and therefore how to select parameters with effect, made different forms from the same shapes by computer aided design, the proposed parametric methodology will apply ...