Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Osterwalder, Alexander/ Pigneur, Yves/ Smith, Alan (ILT)/ Clark, Tim (EDT) If you need to build or renew your business model consider following an approach presented in the book by Alexander Osterwalder and Yves Pigneur Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. It provides prescriptive guidance and architecture how to build your new business model. The authors also provide several case studies where the approach effectively applied to Nintendo, Amazon.con, Apple, Google and many others. The core artifacts are The 9 Building Blocks and The Business Model Canvas. The 9 Building Blocks of Business Model The 9 Building Blocks Customer Segments . An organization serves one or several Customer Segments Value Proposition . It seeks to solve customer problems and satisfy customer needs with value proposition. Channels . Value propositions are deli...