Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers




Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

  • Osterwalder, Alexander/ Pigneur, Yves/ Smith, Alan (ILT)/ Clark, Tim (EDT)


If you need to build or renew your business model consider following an approach presented in the book by Alexander Osterwalder and Yves Pigneur Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. It provides prescriptive guidance and architecture how to build your new business model. The authors also provide several case studies where the approach effectively applied to Nintendo, Amazon.con, Apple, Google and many others. The core artifacts are The 9 Building Blocks and The Business Model Canvas.



The 9 Building Blocks of Business Model



The 9 Building Blocks

  • Customer Segments. An organization serves one or several Customer Segments
  • Value Proposition. It seeks to solve customer problems and satisfy customer needs with value proposition.
  • Channels. Value propositions are delivered to customers through communications, distribution, and sales Channels.
  • Customer Relationships. Customer relationships are established and maintained with each Customer Segment.
  • Revenue Streams. Revenue streams result from value propositions successfully offered to customers.
  • Key resources. Key resources are the assets required to offer and deliver the previously described elements…
  • Key Activities… by performing a number of Key activities
  • Key Partnerships. Some activities are outsourced and some resources are acquired outside the enterprise.
  • Cost Structure. The business model elements result in the cost structure

The Business Model Canvas

The steps to use the canvas are pretty simple as outlined in the book:
    • Plot the canvas on the poster
    • Put the poster on the wall
    • Sketch out your business model
Easy, eh?
Business Model Canvas




Amazon

Books

留言

張貼留言

這個網誌中的熱門文章

Zotero取代Endnote的軟體

圖片
Zotero Zotero是一個可以取代Endnote的免費軟體 編輯參考文獻(Reference)的軟體 You can integrate Zotero into your writing process in several different ways: Microsoft Word users can install our MS Word plug-in . OpenOffice and NeoOffice users can install our OpenOffice extensions . Individuals using other tools can take advantage of Zotero's ability to export to the clipboard to paste bibliographies into any application. To export to the clipboard, right-click (control-click on Macs) on one or more references that you've highlighted, select “Create Bibliography from Selected Item(s),” choose “Copy to Clipboard” from the pull-down menu, and select the citation style in which you want to export the bibliography. You will now be able to paste your bibliography directly into your document. Plugins for Open/M$ office Switch from ENDNOTE?
閱讀完整內容